Big dreams, soft hearts, custom plush toys
We're Bella — a custom plush toy manufacturer on a simple mission: to help brands, creators and dreamers turn their characters into plush toys people love to hug.
From a small workshop to a trusted plush factory
Dongguan Bella Toys Co., Ltd., known as Bella, is a custom plush toy manufacturer based in No.8, Xinan Road, Houjie Town, Dongguan City, Guangdong Province. For over a decade we've been designing and producing custom plush toys for brands, designers, IP owners and startups around the world.
What started as a small sewing workshop has grown into a full-service plush toy factory — but our heart hasn't changed. We still treat every custom plush toy like it's our very first: with patience, craft and a whole lot of care.
Whether you need a single mascot or hundreds of thousands of plush keychains, we're here to make the process easy, friendly and genuinely fun.
The values stitched into every plush
Made with love
We genuinely love plush toys — and it shows in every cuddly detail.
Safety first
Non-toxic materials and international safety standards on every order.
Quality obsessed
Premium fabrics, neat stitching and rigorous QC, piece by piece.
Responsible
Ethical production and eco-friendly materials we can be proud of.
Company at a glance
- Company
- Dongguan Bella Toys Co., Ltd.
- Brand
- Bella
- Business
- Custom plush toy manufacturing (OEM & ODM)
- Location
- No.8, Xinan Road, Houjie Town, Dongguan City, Guangdong Province
- Experience
- 10+ years in plush toy production
Let's create something huggable together
Send us your sketch, photo or idea — get a free quote and a factory-direct price within 24 hours.
Free design consultation Low MOQ OEM & ODM